Hospitality and Tourism Management (Dual Degree)

The 2-Year of the Master of Science in Hospitality and Tourism Management (HTM) is a brand new dual degree program developed by IULM University in Milan (Italy) with the Rosen College of Hospitality Management at the University of Central Florida in Orlando (USA) and the Institut de Géographie Alpine at Université Grenoble Alpes in Grenoble (France).

PROGRAMME

The Master of Science in Hospitality and Tourism Management (HTM) is a brand new dual degree program developed by IULM University in Milan (Italy) with:

•     Rosen College of Hospitality Management at the University of Central Florida, Orlando (USA)

•     Université Grenoble Alps, Grenoble (France).

The program covers two years. The first year, held entirely in English, takes place at IULM University in Milan. The second year offers two choices for specialization:

    1. Hospitality and Tourism Management, taught in English, takes place at the University of Central Florida in Orlando. Upon completion, students earn a double degree: Italian (Laurea Magistrale) and American (Master of Science) as well as the possibility of staying in the US after graduation for a year of work in the tourism sector.
    2. Innovation et Territoire, held in French, takes place at the Université Grenoble Alpes. Upon completion, students earn a double degree: Italian (Laurea Magistrale) and French (Maîtrise).
  • The teaching mix comprises 20% distance learning to acquire basic knowledge; 10% traditional lectures and 70% hands-on practice and training in a company.

    The faculty is made up of 2/3 professors from the partner universities and visiting professors from major schools of hospitality and 1/3 managers from leading companies of tourism industries. A wide range of innovative elective courses to design a customized study plan.

2-year master&aposs degree

CAREER OPPORTUNITIES

Hospitality and Tourism Management: managerial and entrepreneurial roles in leading tourism companies worldwide (hotel chains, cruise companies, airlines, companies in the MICE industry, business & leisure travel, network of travel agencies, tourist destination promotion agencies, consulting firms specializing in tourism).

Innovation et Territoire: leadership roles in tourism promotion agencies, destination management companies and institutions in charge of regional development.

The strong involvement of foremost tourism companies makes it possible for students to sharpen their profiles in those areas of expertise most sought after in the current labor market. A customized internship opens a fast track for entry into the world of work. In addition, the course supports students in starting new businesses, through the incubator IULM Innovation Lab.

The course aims to train professionals in 5 different areas of Tourism:

  1. Experience Design and Destination Management
    • Manager of product development and communication for local authorities and destinations
    • Destination Manager / Head of DMO
    • Manager of regional marketing projects for local authorities / destinations
    • Manager of tourism divisions in international organizations
  2. Hospitality Management
    • Hotel manager
    • Revenue manager
  3. Commercial  managers in tourism
    • Marketing & communication manager
    • Business development manager
    • Sales & International Sales manager
    • Country manager
    • PR and corporate communication manager for tourism businesses
    • Product/ Destination Manager
  4. MICE and event management
    • Event manager
    • Convention bureau manager
    • Meeting and congress manager
  5. Online travel & digital marketing
    • CRM  manager
    • Social media manager
    • E-distribution and e-commerce manager
    • Digital Marketing Manager

CHOOSE YOUR PATH, DESIGN YOUR CAREER!

 Download the brochure and the presentation


Right Arrow For more information

admission@iulm.it
+39 0289 141 2818
 


Right Arrow Video

Interview with professors Alan Fayall and Olivier Soubeyran

Interview with Manuela De Carlo, Coordinator of the Master's Degree in HTM


Right Arrow Admission Requirements 2017/18

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