Food Design and Innovation

An innovative course held entirely in English to train “designers in the food sector". Professionals able to blend planning and design skills with knowledge of marketing and communication, in one of the sectors where Italy is a point of reference for the entire world.

One-Year Master Degree in Food Design and Innovation

In collaboration with
Scuola Politecnica di Design

SPD - Scuola Politecnica di Design

Course objectives
The aim of this Master’s course is to train professionals operating in the food sector, and other connected sectors, who are able to blend competencies in marketing and communication with the sensitivity and methodology of design.

The role of the “food sector designer” has been created from the union of food and design.  By gathering together new consumer trends they will be able to coordinate the design of:

  • the processes, methods and environments where food products are processed, distributed and consumed;
  • food from an aesthetic, communicative and representative point of view through forms, colours and combinations of flavours and smells;
  • tools and equipment for preparing and exploiting food;
  • communication activities for the promotion of food products.

Thanks to this Master’s course it will be possible not only for recent graduates in design, marketing and communication, but also for product and communication managers to acquire the necessary competencies and knowledge needed in order to make an innovative contribution to a sector with high potential for development.

Who is it for?
Graduates holding degrees, under both the “nuovo ordinamento” and “vecchio ordinamento” systems, in human and social sciences:  Urban Architecture and Design; Art, Music and Performing Arts; Economics; Philosophy; Arts; Psychology; Public Relations; Agricultural Sciences; Communication Sciences; Education Sciences; Political Sciences; Tourism Sciences; Human Sciences; Sociology; History. 

The Master’s course is also open to professionals with experience and/or relevant skills in the food and wine sector or other related fields. Qualifications obtained abroad, even by non-Italian candidates, are valid to all intents and purposes on condition that they are evaluated by IULM University’s qualifications recognition body.

The teaching on the Master’s course consists in lectures, design workshops and conferences with leading figures from the world of food and agri-food: chefs, entrepreneurs, managers, journalists, food critics, designers and architects, publishers and manufacturers. The course will also include visits to food companies, retail outlets and concept stores, to places offering innovative forms of catering, and to important fairs and events (Salone del Gusto, Vinitaly, Identità Golose).  

To complete the course internships will be organised in companies, agencies and design studios operating in the food sector. The Master’s course is carried out in collaboration with leading companies and associations in the food sector.  

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Master&aposs degree website

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Tuition Fee
EU Students 13,000 €
Non-EU Students 16,600 €

Number of CFU/ECTS credits: 60

To receive further information about the course please contact our offices by e-mail at the following addresses:

Start date: November 2019

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The first part of the candidate selection process will be based on:

  • student motivation
  • degree mark
  • curriculum vitae
  • portfolio for candidates coming from faculties of architecture and design and fine arts academies.

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The Master’s Degree programme includes the following modules:
Agri-food System
Food Science
Food & Wine Culture
Food Marketing & Communication
Food  Experience
Basics of Food Design
Food Design: project for food and objects
Food Design: places for food
Food Design: packaging
Food Service Design
Food Design and Tourism