Management and Communication for Beauty and Wellness


Master&aposs degree in Beauty and Wellness


Director: Prof. Mauro Ferraresi - Coordinator: Errico Cecchetti

This masters degree programme offers an up-to-date, international approach to the realities of the industry under the guidance of university professors and managers from leading companies in the field. With a learning-by-doing approach, the programme combines work projects developed from real briefs provided by companies with the sharing of business experiences and classroom work led by university professors. In addition, students will be taken on educational visits to leading companies and trade fairs. Lastly, the programme will feature invaluable contributions on the part of opinion leaders, bloggers and journalists working in the industry.

Thanks to LESSONS, WORK PROJECTS AND INTERNSHIPS AT PRESTIGIOUS COMPANIES IN THE INDUSTRY, this masters degree programme provides students with the most advanced skills needed to manage and promote products and services in the beauty and wellness industry.


This programme is intended for anyone in possession of a first-cycle, second-cycle or four-year degree from any Italian university, as well as international students interested in furthering their knowledge of business strategies in the beauty and wellness industry provided they are in possession of an equivalent degree that has been legally recognized in Italy.  A good knowledge of the English language is required.


  • This masters degree programme features six months of lectures from November to May, followed by six months of a curricular internship at Italian and multinational companies: it is a full-time programme with mandatory attendance and limited enrolment.
  • Over the course of the programme, specific moments are reserved in order to gauge learning through workshops and case studies. The case studies are provided directly by companies themselves, so that students can develop their skills thanks to work in the field. The goal is to train managers who will be able to come up with innovative communications and business solutions for companies in the industry.
  • The programme features visits to international trade fairs, the most important of which is Cosmoprof in Bologna, where students will be able to meet the up-and-comers in the field of beauty and wellness.


  • Important companies such as QC Terme have been involved as fully fledged partners and members of the programme’s scientific committee
  • Cosmetica Italia, the national association for the Italian cosmetics industry, is fully involved in the management of the programme’s curriculum through lectures, study tours and work projects in partnership with associate companies

This masters degree programme offers a number of opportunities for professional development. Some professions that stand out include:

  • Product and Brand Manager
  • Licensee Manager
  • Trade Marketing Manager
  • Head of Communications for events and trade fairs
  • Press Office and PR
  • Researcher and analyst of retail markets and product trends
  • Wellness & Spa Manager

Right Arrow KEY FACTS

From September 2017 to October 2017
Start date:
November 2017
6 months of full-time lessons + 6 months of internship

EU fees: € 9,000 (total)
International fees: € 10,800 (total)

Entry requirements
A bachelor’s degree with a 2:1 (hons) in any subject

Language: Italian

Right Arrow Contact us

Scuola di Comunicazione IULM
via Carlo Bo, 1- 20143 Milano
Tel. +39 02 8914 12311


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