Social Media Marketing & Web Communication

The 7th edition of this Executive Education trains high level professional figures specialised in the design, planning and verification of communication and marketing activities, capable of using with a high degree of competence the correct mix of on-off-line tools to achieve business targets.

Executive education in Social Media Marketing & Web Communication. Corporate communication in Web 2.0
7th Edition – academic year 2014/15

Scientific Director: Guido Di Fraia
Academic Coordinator: Patrizia Re
Scientific Committee: Leonardo Bellini, Miriam Bertoli, Gianluca Diegoli, Paolo Iabichino, Mauro Lupi, Sacha Monotti, Andrea Testa.

This Executive education  has been designed for:

  • Operators in the field of marketing and market research communication interested in acquiring the necessary skills needed to use digital media and social media, and for the effective management of innovative communication plans capable of integrating traditional media and new media
  • Professionals in the field  of advertising communication and planning, operating in agencies and media centres, who wish to update their professional skills regarding the new opportunities offered by the rapid evolution of the new media and the Internet
  • Graduates in communication, marketing, public relations and advertising subjects

Right Arrow Further information

Course dates: January 2015
Lesson days and times: Fridays from 9 to18; Saturdays from 9 to 13 (2 or 3 weekends a month)
Total teaching hours: 312
Enrolments deadline: 9 January 2014
The cost of the Master’s course is €5,500.00 + IVA per participant (also payable in instalments).
Single teaching modules may be purchased separately

Master&aposs degree website


Right Arrow Contacts

Master’s Course Office
Università IULM
Via Carlo Bo, 1 - 20143 Milano
Tel. +39 02 89 141 2698
info.sdc@iulm.it
www.mastersocialmediamarketing.it