Social Media Marketing & Digital Communication

Executive education in Social Media Marketing & Web Communication. Corporate communication in Web 2.0

Scientific Director: Guido Di Fraia
Academic Coordinator: Patrizia Re
Scientific Committee: Leonardo Bellini, Miriam Bertoli, Gianluca Diegoli, Paolo Iabichino, Mauro Lupi, Sacha Monotti, Andrea Testa.

This Executive education  has been designed for:

  • Operators in the field of marketing and market research communication interested in acquiring the necessary skills needed to use digital media and social media, and for the effective management of innovative communication plans capable of integrating traditional media and new media
  • Professionals in the field  of advertising communication and planning, operating in agencies and media centres, who wish to update their professional skills regarding the new opportunities offered by the rapid evolution of the new media and the Internet
  • Graduates in communication, marketing, public relations and advertising subjects