Study plan 2019-2020

Study Plan 2019-20
Corporate Communication and Public Relations
1st year

 
Sociology of Media - 9
Management- 9
Corporate Communication - 9
Information Systems and Digital Trends - 6
Sociology of Consumption and Corporate Culture - 6
Advertising - 6
Semiotics - 6
Professional English III - 6

2nd Year

 
Consumer Psychology and Neuromarketing - 6
Marketing - 9
Statistics and Market Research - 9
Social Change in the Digital Age - 9
Professional Writing (workshop) - 6
Professional English IV - 6
French/Spanish/German/Russian/Chinese/Italian language and culture - 6
Elective Courses - 12

3rd Year
 

 
Economics - 9
Organizational Theories & HR Management - 6
Introduction to Public and Private law  - 6
Public Relations (workshop) - 6
Communication Management in Public Sectors (workshop) - 6

Creativity (workshop) - 9

Creativity and design
Creativity and advertising

Professional English: Public Speaking- 6
Elective Courses - 6
Graduation Project - 6

ELECTIVE COURSES

 
Branded Entertainment - 6
Business Strategy - 6
Consumption Innovation & Trends  - 6
Marketing of Sales - 6

Retail Marketing Innovation - 6

Social Media Management for Marketing Communication (workshop) - 6