Courses 2019-2020

From this page you can access detailed information about each course (such as the programme or set texts) by clicking on the name of the course. You can download the course dates by using the link below.

Downloadable teaching materials and results of any mid-course tests are available on the IULM Community website http://www.community.iulm.it.. The password to access the site and other information regarding each course can be obtained from the course teacher.


Study Plan 2019-20
Corporate Communication and Public Relations
1st year

  SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Sociology of Media - 9 Nello Barile
Management- 9
Corporate Communication - 9
Information Systems and Digital Trends - 6 Andrea Carignani
Vanessa Gemmo
Sociology of Consumption and Corporate Culture - 6 Maria Angela Polesana
Advertising - 6 Grazia Usai
Semiotics - 6 Andrea Bernardelli
Professional English- 6 SSML 1° e 2°


ELECTIVE COURSES

SUBJECTS AND ECTS CREDITS
TEACHER SEMESTER
Quantitative analysis of information: basic notions -6 Roberto Lavarini
Superreading -3

Francesca Santulli


2nd Year
Public Relations and Corporate Communication

  SUBJECTS AND ECTS CREDITS TEACHER
SEMESTER
Consumer Psychology and Neuromarketing - 6 Margherita Zito
Vincenzo Russo
Marketing - 9 Luca Pellegrini
Francesco Massara
Daniela Corsaro
Statistics and Market Research - 9 Emma Zavarrone
Mario Abis
Social Change in the Digital Age - 9 Rosantonietta Scramaglia
Professional English II - 6
SSML 1° e 2°
French language and culture
Francois Bruzzo

Spanish language and culture
German 
language and culture                        6
Russian 
language and culture
Italian language and culture 

1° e 2°
Chinese language and culture 
You Zhong Rong

Elective Courses - 12

ELECTIVE COURSES

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Social communication - 6 Alberto Contri
Roberto Bernocchi
Techniques of effective communication lab - 6
Massimo Bustreo
Valentina Garavaglia
Economics and ethics - 6 Paolo Del Debbio
Design thinking for Innovation - 6 Francesco Galli
Digital Media for Marketing Communication - 6 Roberto Brognara
Public speaking Lab- 6
Marta Muscariello
Massimo Bustreo
I percorsi della globalizzazione - 3 Mauro Ceruti
Branded entertainment - 6
Luciano Massa
Professione Event Manager — 6
(workshop)

Saverio Monno

Social Media Management for Corporate Commmunication — 6


Italian cinema history  — 6
Gianni Canova

Laboratorio di Graphic Design — 6
Franco Achilli
Organizzazione e gestione degli eventi— 6 Saverio Monno 
Journalism lab — 6 Marta Zanichelli

3rd Year
Public Relations and Corporate Communication

  SUBJECTS AND ECTS CREDITS TEACHER
SEMESTER
Political economics - 9 Anna Maria Bagnasco
Angela Besana
Company organization and human resources management - 6 Luca Quaratino
Daniele Boldizzoni
Public and Private law: fundamentals - 6 Giuseppe Rossi
Public Relations Lab - 6 Stefania Romenti
Pier Donato Vercellone
Giuseppe Meduri

Creativity Lab - 9

Creativity and design

Advertising: creativity techniques




Carmelo Di Bartolo


Marco Lombardi
Giovanni Lanzarotti
Professional English III- 6 SSML 1° e 2°
Elective Courses - 6

Graduation Project - 6

Laboratorio di storytelling e scrittura argomentativa - 6 (Group 1) 
Annalisa Andreoni
Laboratorio di storytelling e scrittura argomentativa - 6 
(Group
 
2)
Donella Antelmi
Laboratorio di storytelling e scrittura argomentativa - 6 (Group 3) Ilenia De Bernardis
Laboratorio di storytelling e scrittura argomentativa - 6 (Group 4)
Paola Carbone

ELECTIVE COURSES

  SUBJECTS AND ECTS CREDITS TEACHER
SEMESTER
Business Strategy - 6 Pietro Mazzola
Francesca D'angella
Roberto Marchi
Consumption Innovation & Trends  - 6 Daniele Tirelli
Marketing & Sales - 6 Daniela Corsaro
Anna Maria Bulgheroni

Retail Marketing Innovation - 6

Giuseppe Stigliano
Social media writing lab -6 Alessandro Lucchini
Antropologia del cibo -6      
Annalisa Cavaleri
Silenzio e comunicazione -6       
Nicoletta Polla-Mattiot
Communication, media and crime -6 Carmelo Dambone
Forme e generi del racconto crossmediale -6 Andrea Chiurato
Gender Theory - 6
Supakwadee Amatayakul
English for Communication and Public Relations - 6
Mara Logaldo
Corporate communication writing lab -6 Giovanna Rocca
Donella Antelmi
Public branding -6 Stefano Rolando
Society, territory, globalization, sociology -6 Aldo Bonomi