Courses

Insegnamenti

From this page you can access detailed information about each course (such as the programme or set texts) by clicking on the name of the course. You can download the course dates from the column on the right.

Downloadable teaching materials and results of any mid-course tests are available on the IULM Community website http://www.community.iulm.it. The password to access the site and other information regarding each course can be obtained from the course teacher.
 

COMPULSORY SUBJECTS

1st YEAR
(Group 1)
SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Strategic management - 9 Massimiliano Bruni
Alessandro Mezza
Digital and Multichannel Marketing - 9    
Digital Marketing Gianluca Diegoli 1° II ciclo
In-store marketing Guido Benassi 1° II ciclo
Marketing (Advanced) - 6 Paolo Bertozzi
Francesco Massara
Market Research and Ethnography - 6    
Ricerche di mercato Ariela Mortara
Digital Analytics e Marketing Automation Alessio Semoli
Network Society and Consumer Behaviour - 6 Mauro Ferraresi
Guido Di Fraia
Data analysis - 9 Emma Zavarrone
Bruno Sfogliarini
1° e 2°
Competitive Analysis - 9 Luca Barbarito
Antonella Ardizzone
Business English - 9 SSML

 

1st YEAR
(Group 2)

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Strategic management - 9 Massimiliano Bruni
Alessandro Mezza
Digital and Multichannel Marketing- 9    
Digital Marketing Gianluca Diegoli
In-store marketing Guido Benassi
Marketing (Advanced) - 6 Daniela Corsaro
Francesco Massara
Market Research and Ethnography - 6    
Ricerche di mercato Ariela Mortara 1° II ciclo e 2°
Digital Analytics e Marketing Automation Alessio Semoli 1° II ciclo e 2°
Network Society and Consumer Behaviour - 6 Mauro Ferraresi
Elisabetta Risi
Data analysis - 9 Emma Zavarrone
Francesco Della Beffa

1° e 2°
Competitive Analysis - 9 Luca Barbarito
Antonella Ardizzone


 
Business English - 9 SSML

 


COMPULSORY SUBJECTS

2nd YEAR

BRAND MANAGEMENT
 
SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Business English* - 9 SSML
Brand Visual Identity - 9 Vanni Codeluppi
Franco Achilli
Brand Law - 6 Benedetta Ubertazzi
Brand and Corporate Communication - 6 Alessandra Mazzei
Workshop  

 


INDIRIZZO: RETAIL MANAGEMENT
 
SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Business English - 9 SSML
Retail and Channel Management - 9 Luca Pellegrini
In-store Communication - 6 Stefania Gabrielli
Francesco Massara
Consumer Rights - 6 Paolo Martinello
Workshop  

 


DIGITAL MARKETING MANAGEMENT
 
SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Business for English - 9 SSML
Digital Marketing Strategy and Techniques- 9 Miria Bertoli
Guido Di Fraia
Daniela Corsaro
Communication strategy e media planning - 6 Simone Tornabene
Business Law and Digital Communication - 6 Diego Fulco
Workshop  


ELECTIVE COURSES

SUBJECTS AND ECTS CREDITS TEACHER SEMESTER
Social Statistics for Social Network Analysis - 6 Emma Zavarrone
Consumer Trends: An Evolutionary And Comparative Analysis - 6 Daniele Tirelli
Business Strategies and Performances- 6 Salvatore Sciascia
Strategy and Policies of High-Level Design Enterprises - 6 Antonio Catalani
Digital Markets* - 6
*in English
Andrea Carignani
Communication and Creativity - 6 Michele Angelo Verna
Creativity Theories - 6 Stefano Bartezzaghi
Neuromarketing Techniques - 6 Vincenzo Russo
Trade Marketing Lab - 6 Massimo Viganò
Consumer Locations Design- 6 Massimo Fabbro
Entrepreneurship and Innovation for Creativity and Start up* - 6
*in English
Angelo Miglietta
Emanuele Parisi
Giuseppe Stigliano
Managing Yourself: strategie e tecniche per il successo professionale - 6 Giorgio Gabrielli
Search Engine Advertising and Mobile Marketing - 6
Search Engine Adveritsing
Mobile Marketing
Andrea Testa
Carmelo Samperi

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admission@iulm.it
+39 0289 141 2818