Courses 2019-2020

STUDY PLAN 2019-2020

1st Year

 
Managing Hospitality and Guest Service Organisations - 6
Marketing Strategies in Hospitality and Tourism - 18
Strategic Marketing in Hospitality and Tourism - 6
Digital Marketing for Hospitality and Tourism - 6
Introduction to Data Analysis for Marketing Research - 6
Critical Issues in Hospitality and Tourism Human Resources - 6
Accounting and Financial Management - 6
Communication Skills: English for Business - 6
Cultural Heritage, Arts and Tourism - 9
Innovation for Sustainable Tourism Development - 9


ELECTIVE COURSES

DISCIPLINE E CFU DOCENTI SEMESTRE
Psicanalisi, estetica e comunicazione -6
Massimo Recalcati


2nd Year - IULM -  Innovation, Creativity and Tourism

 
Data Management and Business Analytics for Tourism - 12
E-Tourism Technology, Methods and Big Data - 6
Advanced Digital Marketing for the Tourism Industry - 6
New Business Development in Tourism - 6
Multicultural Communication - 6
Creativity and Design of Tourism Policies and Services - 6
Elective courses  - 9
Field Project/Stage - 3
Final dissertation (Thesis) – 12


2nd Year - UCF -  Hospitality and Tourism Management

 
Data Analysis in Hospitality and Tourism Research - 9
Hospitality and Tourism Strategic Issues - 6
Feasibility Studies for the Hospitality/Tourism Enterprises - 12
Communication Skills - 9
Elective courses – 9
Field Project/Stage - 3
Final dissertation (Thesis) – 12


2nd Year - UGA -  Innovation et Territoires

 
Introduction à l’innovation économique sociale et territoriale - 9
Innovation, art et créativité territoriale - 6
Innovation, tourisme, nature et loisirs - 12
Communication Skills - 9
Elective courses – 9
Field Project/Stage - 3
Final dissertation (Thesis)  – 12


ELECTIVE COURSES – 2nd Year IULM


Corporate Social Responsibility and Sustainability - 3
Information Design and Data Visualization - 3
Design thinking for business - 3
Event management - 3
Revenue management - 3
Place image, identity, brand - 3
Citizenship, travel, and relativism- 3
Visual Narratives for Business* - 3
Creative Leadership* - 3

*Courses activated in colalboration with the Master Course in Strategic Communication


ELECTIVE COURSES – 2nd Year UCF

 
International Tourism Management - 3
Tourism Industry Analysis - 3
Principles of Destination Marketing and Management - 3
Research Methods in Hospitality and Tourism - 3
Hospitality Entrepreneurship - 3
Advanced Training and Development in the Hospitality Industry - 3
The Management of Lodging Operations Advanced - 3
Vacation Ownership Resort Sales Management - 3
Vacation Ownership Resort Planning - 3
Convention and Conference Sales and Services - 3
Case Studies in Restaurant Management - 3
Management of Food Service Operations - 3


ELECTIVE COURSES – 2nd Year UGA

 
Innovation et Gouvernance - 3
Innovation, environnement, nature et développement soutenable - 3
Innovation, santé, dépendance, vulnérabilité, service et territoire - 3
Méthodologie du Mémoire et Design Collectif - 3
UE innovation, métropolisation et territoires émergents - 3
Atelier innovation, participation, expérimentations et créativité Territoriale - 3
Innovation, communication et design des Politiques Publiques - 3
Innovation et prospective - 3
Innovation, imaginaires, planifications et utopies - 3
Innovation et émergences des Territoires numériques et intelligents - 3
Innovation, qualité et Bien-Être territoriale - 3
Management of Food Service Operations - 3
Citoyenneté augmenté et nouvelles mobilisations - 3