Art, Valorization Strategies and the Market

In Italian

IULM’s two-year masters degree in Art, Valorization Strategies and the Market provides students with advanced skills for the arts and culture industry, with a focus on art history, economics, management and organization. This highly specialized programme will train students to become managers, critics, art curators, promoters of culture, gallery owners, museum directors and consultants who know how to manage all aspects of the art market. The curriculum allows students to gain an in-depth understanding of theoretical concepts while also learning important practical methods to use in the field, such as: how to understand and control the processes of cultural production; how to plan, organize and promote art exhibitions; and how to publicize art on television and through new media.

IULM’s two-year masters degree in Art, Valorization Strategies and the Market is especially unique because of partnerships between IULM University and important cultural institutions and foundations, whereby students are directly engaged with the prestigious foundations' staff of experts in their various fields of expertise. This is a wonderful opportunity for students to learn professional skills and only serves to enhance the programme’s curriculum, as courses are structured with this very goal in mind: to create synergy between academics and top-tier professionals. As such, lectures are followed up with one-to-one meetings with working professionals, just as introductory seminars lead to workshops and experiences “in the field”. Add that to a wide range of projects that students work on, and you have the framework for a truly unique masters degree. The programme only gets better from there, thanks to lecture series with renowned figures from the world of art, culture and entertainment, as well as conferences with public and private institutions and foundations, projects and partnerships with outside institutions, and internships and traineeships both in Italy and abroad. Regarding the latter, important internships with national and international partners – such as the Fondazione Sandretto Re Rebaudengo and the Israel Museum – are announced each academic year. Some courses worth highlighting in the programme’s curriculum include: Art and the Web; Start-ups for Art; Strategies for Foundations, Auction Houses and Galleries; Museum Management and Culture; Curatorship of Art, Fashion and Design Exhibitions. First-year students have the opportunity to challenge themselves with work projects that entail producing and promoting art through the media. IULM also organizes “Job Labs” that focus on specific fields of expertise. These intense, hands-on workshops are run by renowned professionals with the support of IULM faculty members, the goal of which is to help students carry out projects that lead to concrete results in key areas of the professions being studied. Students conclude their masters degree with an end-of-course project wherein they must curate, organize and promote a student-organized contemporary art exhibition with the support of IULM at a prestigious exhibition site in Milan.

Right Arrow Selected teachers

Prof. Tommaso Casini

Prof. Vincenzo Trione

Right Arrow For more information
+39 0289 141 2818

Right Arrow Career prospects

With a two-year masters degree in Art, Valorization Strategies and the Market from IULM, you will have the skills to take on managerial roles in the art world, ranging from art criticism to the documentation, preservation, development and promotion of artistic heritage. You will also be professionally trained to plan, produce, execute, manage and promote artistic and cultural events. 
Furthermore, this programme will open doors for graduates in the following careers: 

  • Production, organization and distribution of artistic and cultural events and/or products 
  • Management and marketing of cultural events for public and private institutions 
  • Financial management for cultural and artistic foundations, galleries, auction houses 
  • Curatorship of exhibitions, events, cultural initiatives 
  • Communication and promotion of art through traditional media and multimedia channels 
  • Interculturalists (artistic and cultural mediators)