Information Architecture and User Experience Design

11 months

OVERVIEW

The goal of this Executive Education course is to learn how to design websites, desktop/mobile applications and intranets, manage digital communication for companies and public organizations, and organize complex information systems. This course will provide professional training in order to produce a new generation of web specialists.

Programme director: Ivan Berni

Coordinator: Federico Badaloni

WHO SHOULD ATTEND?

This course is intended for all university students, communications professionals who need to learn digital skills, graphic designers, developers and project managers who want to expand their skill set, and anyone who needs to broaden their knowledge in order to make their digital business more effective.

WHAT WILL I LEARN?

Topics are divided into 3 modules as follows:

First Module: The Basics

  • Cognitive Psychology for the Web
  • Digital Sociology
  • Semiotics
  • Content Strategy and Web Writing
  • Search Engine Optimization (SEO)

Second Module: The Design Phase

  • Taxonomy and Logic of Relations within a System
  • Pervasive Information Architecture
  • Cross-channel user experience
  • UX Research
  • Touchpoint design
  • Prototyping tools
  • The Basics of Programming Languages and Markup Languages
  • Functional Design
  • Visual design
  • Interaction design
  • Mobile design
  • Wearable devices design
  • Usability Testing
  • Intranet design
  • Project management
  • Social media design

Third Module: The Scenarios

Working in teams, from analysis of objectives to the creation of a prototype


Each module will cover both theoretical and practical aspects, the latter through sessions in which companies share their experience in experimenting with innovative ideas and solutions.

WHY SHOULD I ATTEND?

For at least a decade, user experience designers and information architects have played a fundamental role in the Anglo-Saxon world and in all of northern Europe. Newspapers such as the Guardian and the New York Times—not to mention giants of television such as the BBC—have placed information architecture at the heart of their evolution. This field is becoming more widespread in Italy, but to many it is still unknown.
The Executive Education course in Information Architecture and User Experience Design has been developed in order to meet this growing demand for professionals in the field. Its mission is to train a new generation of web specialists who can work in both the private and public sector.


Right Arrow KEY FACTS

Application:
From March 2017 to January 12th, 2018

Start date: 
January 2018 
Finish date: 
November 2018
Duration/Mode:
11 months weekends

EU fees: € 5,500 + VAT

Language: Italian


Right Arrow Contact us

Scuola di Comunicazione IULM
via Carlo Bo, 1- 20143 Milano
Tel. +39 02 8914 12311
info.sdc@iulm.it

 


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Apply now